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MANAGEMENT WISDOM FROM THE
NEW YORK YANKEES’ DYNASTY:
What Every Manager Can Learn From a Legendary Team's 80-Year Success

Written by:
Lance A. Berger
with
Dorothy R. Berger

Since the 1920’s, the New York Yankees have become the most successful sports franchise in history because of the way they manage their talent and their organization. So how do they do it? The Yankees’ sustained success can be traced to 14 core management principles, applicable to any business operating today. These principles embrace cultivation of home-grown talent, creation of a culture that demands excellence, pursuit and introduction of the most talented players from outside the organization, promotion of a diversified workforce, and utilization of a productive farm system as currency in making talent deals.

TABLE OF CONTENTS

Part I

LEADERSHIP ESTABLISHES THE FOUNDATION

Principle 1 - Cultivate Ownership Values from the Top Down

Principle 2 - Hire the Best Frontline Managers You Can Find - They're the Most Important People in Your Organization

Principle 3 - Formally Recognize Your Informal Leaders

Part II

PROCESSES FOR DEVELOPING AND MAINTAINING A DYNASTY

Principle 4 - Set the Bar Higher Than Your People Have Ever Seen It: Quantitative Measures

Principle 5 - Make Organizational Competencies the Heart of Your Appraisal Process : Qualitative Measures

Principle 6 - Make Everyone on the Team a Talent Scout

Principle 7 - Create a Balance of Superstars, Stars, and Solid Performers: Assessing and Classifying Your Employees

Principle 8 - Establish Your Talent Strategy and Fill in the Gaps

Principle 9 - Create a Solid Farm System: Train and Develop Your People

Principle 10 - Pay Your People Based on Their Actual and Potential Contribution

Principle 11 - Make the Superstar the Focal Point of Your Organization


Part III

DESIGN YOUR CULTURE FOR SUCCESS

Principle 12 - Diversify Your Talent Pool

Principle 13 - Celebrate Your History, Heroes, and Legends: Creating Traditions of Excellence

Principle14 - Boldly Promote Your Tradition of Excellence

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______________________________________________
Lance A. Berger & Associates, Ltd.

17 Courtney Circle
Bryn Mawr, PA 19010
(610) 525-5332
(610) 525-9785 fax
lbassociates@voicenet.com