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THE
CHANGE MANAGEMENT HANDBOOK:
A Road Map to Corporation Transformation
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Edited
by:
Lance A. Berger
Martin J. Sikora
Dorothy R. Berger
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CONTENTS
| Section
I |
THE
CHANGE MANAGEMENT PROCESS
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Chapter
One - CHANGE MANAGEMENT
Lance A. Berger: CEO, LBA Consulting
Group
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What
Is Change Management?
The Business Situation and Alignment to Market
The Market Situation |
Chapter
Two - THE HISTORY OF BUSINESS CHANGE
Alfred D. Chandler, Jr., Ph.D.: Straus
Prof. of Business Emeritus, Harvard University |
| |
Competitive,
Technological, and Financial Background
Corporate
Restructuring in the Chemical, Food, and Machinery
Industries |
Chapter
Three - MANAGING STRATEGIC ALIGNMENT
Michael Beer, Ph.D.: Prof. of Business
Admin., Harvard Univerisity |
| |
The
Demands of the Competitive Environment
The Fallacy of Programmatic Change
A New Role for the CEO: Enable a Process of
Strategic Alignment at the Unit Level
Strategic Alignment
How to Manage Strategic Change without Crisis
Taking Three Steps Forward and Two Steps Back
Strategic Change Requires Leadership
Institutionalization of Strategic Change and
Renewal
Conclusion |
Chapter
Four - DRIVING SYSTEMIC CHANGE
Michael Useem, Ph.D.: Prof. of
Sociology and Management, University of Pennsylvania
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Making
Systemic Change
Driving Systemic Change
Directing Systemic Change
Conclusion
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| Section
II |
MARKET
CHANGE TRIGGERS
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Chapter
Five - MARKET DYNAMICS: WHO'S ON TOP
James W. Gouthro and James R. Sholder:,
Baker, Rakich, Shipley & Politzer, Inc.
|
| |
Cases
in Changing Industry Structures
Finding Profitable Niches in the Structure
Tools for Senior Management |
Chapter
Six - PLAYING OFF THE POWER BASE: THE IMPORTANCE
OF MARKET POSITIONING AND ORGANIZATIONAL DELIVERY
Michael R. Cooper, Brian S. Morgan, Randall
G. Edmond, Judith R. Greener, and Jerrold R. Bratkovich:
Opinion Research Corporation |
| |
The
Positioning Process
Organizational Delivery
Summary: Effective Positioning and the Benefits
of Alignment |
Chapter
Seven - PIKE DRIVERS OF CHANGE
Martin J. Sikora: Editor of Mergers
& Acquisitions, IDD Enterprises |
Chapter
Eight - MEASURING CHANGE & CHANGING
MEASURES
Frederick F. Reichheld: VP, Bain
& Company, Inc. |
| |
Creating
Value
Measurement Models and Change Management
Missing the Point
Who Measure Up?
Defining and Measuring Customer Retention
Defining and Measuring Employee Retention
Summary |
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